Hasbro has listed its San Diego Comic-Con 2026 Transformers exclusives on the official Hasbro Pulse site, giving collectors final prices and product details ahead of the show. SDCC 2026 runs July 23 to 26 at the San Diego Convention Center, and two of the three sets are convention exclusives that will be sold at the Hasbro booth while supplies last, with limited quantities offered on HasbroPulse.com after the event.

The SDCC 2026 exclusive Optimus Prime and Autobot Jazz cereal box set, showing the retro Transformers cereal packaging, a red and blue Optimus Prime figure with blaster, a black and white Autobot Jazz figure, and the trailer opened into its combat deck and repair bay

Source: Hasbro

The headliner is the Transformers G1 Optimus Prime and Autobot Jazz Cereal Box Set, priced at $74.99. It pairs a 5.5-inch Deluxe Class Optimus Prime that converts from robot to truck in 14 steps, with a trailer that opens into a combat deck and repair bay plus 7 accessories, and a 3.5-inch Autobot Jazz that converts from robot to sports car in 8 steps and carries a blaster. The draw is the packaging: an ’80s cereal box pastiche complete with mock nutrition facts, tech spec cards, and retro art, and Hasbro says the box can be cut and folded into a “cereal bot.”

The second convention exclusive is the Transformers Jem and the Holograms set at $59.99, a crossover with the 1980s Hasbro music property. It is a four-figure pack led by a 7-inch Autobot Blaster in a Jem-inspired deco that converts from robot to boom box in 20 steps, joined by three mini-cassette figures: KP Rosanna, which converts from mini-bot to cassette in 9 steps, KP Glit, a robo-jaguar that folds to a cassette in 10 steps, and KP Sundor, a robo-condor that folds in 5 steps. The set includes retro tech spec cards and 8 accessories, among them a keytar and a microphone.

Both booth exclusives follow Hasbro’s usual pattern: buy them in person at San Diego first, then watch Hasbro Pulse for a limited online allocation once the convention wraps.

Listed alongside the two SDCC sets is the Transformers Age of the Primes Voyager Class Powerlinx Red Alert and 8 Mini-Con Pack, a Hasbro Pulse exclusive priced at $79.99 with a listed release date of November 1, 2026. The 7-inch Red Alert converts to an emergency vehicle in 22 steps and, true to Armada lore, is molded missing his left hand. The pack adds eight Mini-Cons, Swindle, Sparkplug, Leader-1, Hawk, Sonar, Jetstorm, Jackknife, and Red Alert’s partner Longarm, with Jackknife, Jetstorm, and Sonar combining into the Dark Saber. The figures are inspired by the Transformers: Armada series.

Hasbro’s own convention panel is confirmed for Friday, July 24, 2026 from 5:00 to 6:00 pm PDT in Room 25ABC, where the Transformers development team is expected to reveal more product for 2026 and 2027. We will cover any new reveals as they land.

Sources