The SDCC Hub

Transformers at San Diego Comic-Con

SDCC 2026 is over and SDCC 2027 has dates but no programming yet. This is the page we reopen every year as guests, exhibitors and exclusives go public, so Transformers fans can see what is confirmed and what is still open.

Next showJuly 22 to 25, 2027
Last showJuly 23 to 26, 2026
Last updatedOctober 21, 2026

Watch for SDCC 2027 SDCC 2026 record Quick answers

San Diego Comic-Con 2027

Comic-Con International has published the 2027 dates and the badge sale dates. We have not found a 2027 guest list, exhibitor list, programming schedule or any Transformers announcement, and this page fills in as they appear.

What we are watching for. Last checked October 21, 2026.
Dates	Thursday, July 22 to Sunday, July 25, 2027, with Preview Night on Wednesday, July 21 (comic-con.org, read October 21, 2026)
Venue	San Diego Convention Center, as printed on the comic-con.org home page we read on October 21, 2026
Returning-attendee registration	Saturday, October 17, 2026, per the SDCC Unofficial Blog. We have not read the outcome of that sale
Open registration	Saturday, November 14, 2026 (comic-con.org and the SDCC Unofficial Blog)
Guest list	We have not found one
Exhibitor list and floor map	We have not found one for 2027. The 2026 list and map came out in July 2026
Programming and panel schedule	We have not found one
Hasbro Transformers panel and exclusives	We have not found an announcement. Searched October 21, 2026

Check comic-con.org for anything newer than our last check. The SDCC name is a trademark of Comic-Con International.

Be early

Bookmark this page for SDCC 2027

This page fills in as Comic-Con International publishes guests, exhibitors and programming. New stories also go up on our news page and on our social accounts.

The last show

Transformers at SDCC 2026

Hasbro sold two exclusives and held a toy panel, Skybound held a comics panel, and the 1986 film had a concert, a band signing and a new post-credits chapter.

Hasbro SDCC 2026 exclusive Transformers cereal box set artwork showing G1 style Optimus Prime and Autobot Jazz with the retro cereal packaging — The Optimus Prime and Autobot Jazz Cereal Box Set, the headline Transformers exclusive of SDCC 2026. Image: Hasbro.

Hasbro sold two Transformers exclusives at its booth, the Optimus Prime and Autobot Jazz Cereal Box Set at $74.99 and the Jem and the Holograms Autobot Blaster set at $59.99, with limited online quantities to follow. Hasbro Pulse put both in stock for Premium members on August 10 and opened ordering to everyone on August 11 at 1 PM ET, with a ship window of on or around September 1. We read that on August 10 and have not rechecked the stock since.
Hasbro's Transformers panel ran Friday, July 24, from 5:00 to 6:00 PM PT in Room 25ABC. We have not published a panel recap and have not read Hasbro's own panel post. GameRant reported on July 25 that the panel showed three figures for spring 2027, two Age of the Primes Deluxe Class and one Studio Series Titan Class, and our Monster Jam story records that the panel material quoted about $49.99 for the Amazon-exclusive Leader Class Grave Digger Grim and $24.99 for the two Deluxe converters, due Fall 2026.
The press breakfast revealed Icons Megatron, a 6.75-inch figure that converts into the Decepticons symbol in 27 steps. Hasbro said Fall 2026 at the show; pre-orders opened September 1 at $46.99 and the listing estimates December 2026.
Hasbro's SDCC 2026 plans also listed partner booths. threezero (booth 2944) had two purchasable exclusives, the MDLX G2 Heroes Combat Megatron and a DLX Optimus Primal Beast Wars Universe Edition, and Robosen (booth 2629) showed its new Soundwave and Megatron beside the ELITE Optimus Prime with a new Trailer and Bumblebee.
The Transformers: The Movie Celebration of Life concert played House of Blues San Diego on Thursday, July 23, with Stan Bush, Vince DiCola, Knights of Unicron, Cold Slither and Britta Phillips on the bill. The official Transformers channel posted the full show on August 21.
On Friday, July 24 attendees at a 4K screening saw the new post-credits chapter attached to the film's September theatrical return. It was named Optimus Prime: Awakening on September 1.
MESHUGGAH's Tomas Haake and Marten Hagstrom signed on Friday at 3:30 PM at booth 4029, where a limited-edition MESHUGGAH x Transformers shirt by Ken Christiansen was unveiled.
Skybound's Energon Universe panel was billed for Saturday, July 25, at 4:30 PM in Room 5AB. Comics Beat's write-up, dated July 30, reports that Transformers issue 36 has Thundercracker leaving the Decepticons to join the Autobot combiner Superion.

Stories

Latest

SDCC stories on transformers.tv

September 2, 2026 Icons Megatron pre-orders are live at $46.99, and Fall 2026 has quietly become December Hasbro's Decepticon symbol figure went up for pre-order on September 1 at $46.99 with a December 2026 ship estimate, filling in the two blanks the July reveal left. August 23, 2026 The full 40th anniversary Celebration of Life concert is online, all one hour and fifty three minutes The official Transformers channel posted the complete San Diego Comic-Con concert on August 21. Three sets, a chaptered setlist, and Sebastian Bach closing the night out. August 14, 2026 McFarlane's 23 inch Optimus Prime head replica reaches retail, and BigBadToyStore already has it in stock The oversized G1 Optimus Prime head McFarlane showed at San Diego Comic-Con has a $149.99 price, an August 29 release date and, as of today, a live in stock listing at BigBadToyStore. August 11, 2026 Hasbro reissues the 2018 SDCC Throne of the Primes Optimal Optimus as a wide fan channel release The Power of the Primes Throne of the Primes set, a San Diego Comic-Con exclusive in 2018, came back with no advance notice at $99.99 and is in stock at BigBadToyStore as of September 15. July 25, 2026 The Transformers: The Movie returns to theatres September 17 with an all-new post-credits chapter, tickets on sale August 7 Hasbro and Fathom Entertainment used San Diego Comic-Con to reveal that the 4K theatrical return of the 1986 animated film will carry an exclusive new chapter after the credits, the first new footage attached to the movie in forty years. The run begins September 17, 2026 on Transformers Day and plays through September 21 in the U.S., with tickets going on sale August 7. July 24, 2026 SDCC 2026: Transformers Icons Megatron converts into a Decepticon symbol in 27 steps Hasbro's SDCC 2026 press breakfast revealed Transformers Icons Megatron, a 6.75-inch figure that converts between a robot action figure and a display-ready Decepticons faction symbol in 27 steps. It follows last year's Icons Optimus Prime, ships with a blaster and a logo-mode display stand, and is due Fall 2026 with pricing to be announced. July 22, 2026 Transformers at SDCC 2026: Hasbro panel Friday, an Optimus Prime and Jazz cereal box set, and a 40th anniversary concert for The Transformers: The Movie San Diego Comic-Con 2026 opens July 23, and Hasbro's official plans put Transformers at the center: a toy panel Friday at 5:00 pm PT, a booth exclusive Optimus Prime and Autobot Jazz cereal box set at $74.99, a Jem and the Holograms Autobot Blaster set, a Skybound Energon Universe panel Saturday, and a Transformers: The Movie 40th anniversary concert Thursday night. July 21, 2026 MESHUGGAH x Transformers shirt at SDCC marks 40 years of The Transformers: The Movie MESHUGGAH members Tomas Haake and Marten Hagstrom will sign at San Diego Comic-Con on Friday, July 24 at booth 4029, where a limited-edition MESHUGGAH x Transformers t-shirt by artist Ken Christiansen debuts, celebrating 40 years of The Transformers: The Movie and 30 years of the album Destroy Erase Improve. July 17, 2026 Transformers x Monster Jam collab: flagship Grave Digger Grim detailed as a Leader Class figure Leader Class Grave Digger Grim is now an Amazon exclusive preorder at $57.99, dated for September 17, 2026, above Hasbro's $49.99 stated retail price. July 14, 2026 Hasbro lists its SDCC 2026 Transformers exclusives: a G1 cereal box set and a Jem and the Holograms crossover Hasbro has posted its San Diego Comic-Con 2026 Transformers exclusives on Hasbro Pulse. The headliners are a $74.99 Optimus Prime and Autobot Jazz cereal box set and a $59.99 Jem and the Holograms crossover with a Jem-deco Autobot Blaster, both sold at the Hasbro booth July 23 to 26 before limited online restocks.

History

Transformers at past San Diego Comic-Cons

Transformers has been at San Diego for a long time. This list is only what our own archive holds, and every row links a page we publish.

2026 The cereal box set, the Celebration of Life concert and the post-credits chapter all came out of one week. See our SDCC 2026 guide.
2024 The Skybound page records that Daniel Warren Johnson's Transformers took two Eisner Awards at San Diego Comic-Con 2024, for Best Continuing Series and Best Writer/Artist. See the Skybound Energon Universe run.
2024 Kotobukiya's Bishoujo Cliffjumper was an SDCC 2024 PX Previews exclusive. We hold a page for the Bishoujo Cliffjumper.
2022 The Minimates VHS box set from Diamond Select Toys was an SDCC 2022 exclusive. We hold a page for the Minimates VHS box set.
2018 Hasbro sold the Power of the Primes Throne of the Primes Optimal Optimus as a San Diego Comic-Con exclusive in 2018, and put it out wide in August 2026. See the 2026 reissue story.
2014 The Loyal Subjects sold a Shattered Glass Evil Dinobot three-pack as an SDCC 2014 exclusive. We hold a page for the Evil Dinobot three-pack.

Who to watch

The makers that bring Transformers to San Diego

Hasbro Toys. Sold two Transformers exclusives at its booth and held the Friday toy panel at SDCC 2026.

Skybound Entertainment Comics, with Image Comics and Hasbro. Billed for an Energon Universe panel at SDCC 2026. threezero Collectibles. Listed at booth 2944 in Hasbro's SDCC 2026 plans, with two purchasable exclusives. Robosen Self-converting robots. Listed at booth 2629 in Hasbro's SDCC 2026 plans. Reigning Phoenix Music Music label. Hosted the MESHUGGAH x Transformers signing and shirt at booth 4029.

Quick answers

Transformers at SDCC: your questions

When is SDCC 2027?

Comic-Con International lists Comic-Con 2027 for Thursday, July 22 to Sunday, July 25, 2027, with Preview Night on Wednesday, July 21. We read that on comic-con.org on October 21, 2026, and the SDCC Unofficial Blog reports the same dates.

Where is SDCC 2027 held?

The comic-con.org home page prints San Diego Convention Center beside the 2027 dates. We read it on October 21, 2026.

When can I buy a badge for SDCC 2027?

The SDCC Unofficial Blog reports returning-attendee registration for Saturday, October 17, 2026, and open registration for Saturday, November 14, 2026. Comic-Con International's own home page gives the November 14 date. We have not read how the October sale went, so check comic-con.org for the current state.

Will Transformers be at SDCC 2027?

We have not found an announcement as of October 21, 2026. We searched for a Hasbro or Skybound SDCC 2027 announcement that day and found none. For 2026 the SDCC Unofficial Blog published the exhibitor list and floor map in July 2026, ahead of the July 23 opening, and this page will list who is confirmed when the 2027 versions appear.

What Transformers exclusives did Hasbro sell at SDCC 2026?

Two, both at the Hasbro booth: the Optimus Prime and Autobot Jazz Cereal Box Set at $74.99, and the Jem and the Holograms Autobot Blaster set with KP Rosanna, KP Glit and KP Sundor at $59.99. Hasbro Pulse also listed a Powerlinx Red Alert and 8 Mini-Con Pack at $79.99 as a Pulse exclusive, not a show exclusive.

Can I still buy the SDCC 2026 exclusives?

On August 10 Hasbro Pulse showed both sets in stock for Premium members, with ordering open to everyone on August 11 at 1 PM ET and a ship window of on or around September 1. We have not rechecked stock since, so look at the Hasbro Pulse product pages before you plan around it.

What did Hasbro show at the SDCC 2026 Transformers panel?

The panel ran Friday, July 24 in Room 25ABC. GameRant reported three figures for spring 2027, two Age of the Primes Deluxe Class and one Studio Series Titan Class, and named the Deluxe Class Decepticon Wild Rider. We have not read Hasbro's own panel post, so treat that list as unconfirmed by us.

What was the new chapter shown at SDCC 2026?

Attendees at a 4K screening on July 24 saw the post-credits chapter that comes with the 40th anniversary theatrical return of The Transformers: The Movie. On September 1 it was named Optimus Prime: Awakening.

How will I know when this page updates?

This address stays the same every year, so SDCC 2027 will fill in here as guests, exhibitors and programming are published, and the SDCC 2026 record stays on the page. Bookmark it, and watch our news page for the SDCC stories.

Sources

Comic-Con and San Diego Comic-Con are trademarks of Comic-Con International. This site is an independent fan site and is not affiliated with Comic-Con International. Compiled by the transformers.tv desk.